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Thursday May 25, 2017 at 4:15pm Age: 2 yrs
Category: High School, District


The challenge…

Students in Cayla Tangney's media production II were challenged to create a social action video in the style of the “Ditch the Label” YouTube channel. The channel focuses mainly on issues surrounding bullying and discriminatory labels.

The assignment called for thoughtful and sincere video projects, with an inspiring message. 

The brainstorming…

Each student was given a list of 25 questions to help brainstorm and identify issues they felt most connected to. Question samples:

  • Do you think bullying is more prevalent online or in the classroom?  At school or during extracurricular activities? 
  • What is the difference between teasing and bullying?  How can you tell the difference between them?
  • Have you ever felt bullied by someone?  What made you feel this way?
  • Why do you think some people bully others? What feeling does the bully get from putting someone else down?
  • How could you increase awareness about bullying. How can you help people understand that bullying is a problem?
  • How can you encourage other people to be more accepting of those who are different?

Project development...

After grappling with these questions, students decided on viewpoint – bully, victim, outsider – for their video narrative and conducted research to support their message. To develop and communicate their content students had a range of options: social experiments, interviews, acting, documentary style, promotion of positive behavior and choices, how-to advice, stop motion, etc.

Featured video…

Abigail Povill, the student who created the featured film, chose to develop the idea of turning negative insults into positive affirmations. "The students who participated did an excellent job reclaiming their negative statements and, in a way, taking back their power from bullies," Abigail said.