A group of Minisink Valley High School students had the opportunity to see how marketing, promotion, sponsorships, pricing, game day operations and player development operations are handled in the work world during their recent visit to MetLife Stadium in East Rutherford, N.J. to be part of the New York Jets’ “Sports Business Day.”
Seventy-five members of the Minisink Valley Future Business Leaders of America (FBLA) Club and Seth Johnson’s sports marketing classes attended the event, hosted by the New York Jets organization. They were among 1,000 students who attended and given an exclusive behind-the-scenes look at everything that goes into running a sports stadium, which also included spending time on the football field!
“Representatives from the Jets front office told students about their jobs and how they got into the sports business,” said Mr. Johnson. “This was a 
fabulous opportunity to see how what we talk about in class and during our FBLA club really does happen in real life. This was a very informative, educational and also fun day for all.”
Thank you to these members of the New York Jets organization for sharing their time and talents with Minisink Valley students:
Diana Berkovits, senior manager, strategy & international- Bryce Bevill, manager, player development
- Maura Cerow, senior analyst, business intelligence & analytics
- Brooke Cohen, manager, flight academy
- Nicola Gregory, senior manager, premium partnerships
- Traci Kieffer, assistant, fan engagement & game operations
- Roberto Luciano, manager, client retention & service
- Jon Smaldon, senior manager, premium partnerships
- Paul Suchomel, director, premium partnerships