Members of High School teacher Seth Johnson’s Future Business Leaders of America (FLBA) Club and his “Sports and Entertainment Marketing” class recently attended the New York Jets’ “Sports Business Day” held at MetLife Stadium in East Rutherford, N.J.
Jets front office management and leadership personnel spoke to students about pricing strategy, sales techniques, internships, relationship building in business, logistics and much more.
“Students saw that there’s a side of the sports world that requires business knowledge because sports is a business, and a business requires many different skill sets,” said Mr. Johnson. “If they study and work hard, they can blend their love for a particular sport or sports team into a career. They all had a fun time, and they saw how the topics we discuss really do have a real-life application.”
The annual New York Jets event included high school students from other metropolitan area high schools. The 42 Minisink Valley students who represented the high school were treated to a tour of the stadium, including exclusive access to the Jets’ locker room and other behind-the-scenes areas, and were able to spend time on the football field.
The trip reinforced to students that professional sports is a highly competitive business, both on and off the field.
“It was very interesting to see and learn about everything that goes on behind the scenes at a sports franchise,” added junior Nicolas Merante.