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Tuesday April 5, 2016 at 9:08am Age: 3 yrs
Category: Middle School


On Wednesday, March 29, three middle school classes, grades 6-8, served as focus groups for a high school marketing class. Seven high school students implemented a market survey to poll their younger peers’ interest in a picture frame built by technology students. The product is meant as a Mother’s Day gift, and proceeds will benefit Chris Corwin’s Scholarship Fund.  


“It was great to go into the middle school classes and see how younger kids feel about this product, and their ideas about the best way to sell it.  We could see that each class had different market segments,” said Morgan Ratynski, one of students in Mrs. Cricchio’s Principles of Marketing class at the high school.


In Mrs. Lee’s  6th grade science class, the survey was followed by a discussion about the meaning of marketing and the role of market research in launching a new product.


A few students declared their interested in a career in marketing. Seeing how their high school counterparts came back to their former middle school to present on a subject of their interest, 6th graders pictured themselves following in their footsteps. Audrey imagined herself presenting to younger students on her graphic design skills. Olivia would like to come back and volunteer as an Odyssey of the Mind coach. Felicity sees herself coming back to talk about law while pursuing her degree, or to help with the drama productions. MacKenzie who’s already known for designing her own clothes and marketing her skills successfully would like to come back and teach fashion design.


Following the application of the survey in Mrs. Arns’s 8th grade social studies class, one of the high school students asked, “Who wants to open a business?” Colin proposed a business selling customizable phone. Cameron would prefer customizable sports shoes. Jay would like to market and make a profit on his YouTube channel.


“This kind of project helps students recognize the interdependence and connectedness between bodies of knowledge and skills. Ultimately, this understanding stimulates higher levels of critical thinking and develops students’ ability to work collaboratively,” Mrs. Cricchio said.